elevate your experience
Stop settling for slop
My name is Michael, but my daughter calls me Baba.
For nearly two decades, I‘ve delivered customer-focused marketing & sales strategies to help brands of all sizes communicate clearly & grow sustainably.
My experience spans freelance consulting, agency leadership, retail operations, & hands-on work in niche industries like cannabis, tattoos, alcohol, restaurants, & more.
Who is Baba?
A career continuously under construction
Since my freshman year of college, I’ve worked multiple jobs. They call it “Gig Work” now, but for me, it was always about survival.
Starting way back in 2009, before Instagram ever existed, I’ve regularly combined marketing, sales, & operations to benefit niche clients, tell their stories, & boost their reputations.
Along the way, I owned & sold a tattoo shop (a decade ago!), launched my own & clients’ brands, named local restaurants & international products, & helped brands grow plenty.
Stop with the Worrying
Stop letting stress & the constantly-changing algorithm decide who sees your work. Stay focused on creating while someone else checks off all of your time-consuming marketing tasks.